Strategic Management

The concept of Marketing at a fundamental level, addresses the sequence of activities that take place to better understand the customers, and develop a long lasting relationship in which, their wants and needs are addressed. While the implementation of marketing and its efficiency is directly linked with organizational success, it is worth mentioning that marketing on its own, possesses subtypes varying in impact, size and methodologies. Ultimately, the ideology of marketing is an extension of the sale's teams endeavors, therefore, a unified front is a necessity for success in the current era. Overall, the efficiency of marketing is highly dependent on the preparation and the team's ability to utilize available information from their surroundings; " a good marketing plan details what you want to accomplish and helps you meet your objectives". With preparation driving the success of Marketing, the creation of a marketing plan should be considered as one of the primary ...

From cavemen, to pioneers; with no doubt in my mind, humanity has managed to reach new heights with a consistent degree of evolution. Technological advancements as well as humanitarian and scientific avalanches, are proof of humanity's endeavors. Always striving to overcome and to push the limits of what is and isn't possible. An evident example of such, is our progress and transition from the Industrial revolution and manufacturing industries, to the digital revolution; a new economy, in which, consumer possesses more control over the market, attain unapparelled quality and value from hundreds of products and services and perhaps most importantly, is interlinked within a network that provides unlimited amount of data and information. It is important to highlight the fact that the above would not be possible without the advancements met by technology. With the evolution of technology and its penetration within our daily lives, came globalization and internationalism, breaking d...