Strategic Management

As I have been mentioning throughout my entries on this blog, technology has truly altered our every day life. We are never alone, always able to connect and always able to voice our opinions on platforms with millions of co-current users. Evidently, this phenomenon, in addition to the concept of globalization, lead to businesses having a louder voice of their own; announcing their existence and striving to attract consumers through raw value and personalization.  However, despite the ease that originates from the wonders of technology as well as globalization, everything became more competitive. Better prices, better quality, consistent innovation as well as customization to fit the personalized wants and needs of the consumer, define our current market. While this is an enormous advantage for consumers, as they attain a long range of products and services, right in front of them, organizations in the other hand, are required to constantly adjust their endeavors in order to remain...

By definition, a product is an item or a service which is sold in order to satisfy the ever ending wants and needs of a consumer. Of course, while this definition may seem rather generalized, the concept of products is highly dependent on the case at hand. Evidently, products can be physical or virtual, ranging from durable goods to nondurable goods, while virtual products can be recognized as services or experiences in addition to ownership of NFTs. For a product to reach its maximum potential, there is of course an individual that is responsible for the planning as well as maintenance of a product throughout its lifecycle, however, one of the notions available, that assists with the process of better understanding the evident attraction and use of a product, for a target segmentation, is the appearance of the 5 product levels. An onion of some sort, where the core benefits, generic products, expected products, augmented products and potential products, are analyzed in order to descri...

While a dominating portion of my entries has been showcasing a rather, standardized demonstration of my comprehension upon the classes, this entry will be different, as it will be indicating a fictional case, based upon my absorbed knowledge and concepts from the "Dealing with Competition" chapter. Dear Diary.. For the purpose of this blog task, I will be attaining the ownership of a Pilates studio, located within the center of Helsinki and with the main purpose, being the attraction of new customers. With that being said, the Pilates studio has been in the local market for a while, offering sports as well as wellness services for the local customers, however, a new  studio has made its debut around the corner, with new and digitized equipment being in place, easier access due to its location and a range of subscription models, outvaluing our current pricing. To address this profound competition, as the owner of this establishment, I will be addressing different sections of t...

 While marketing and product development are activities that possess great importance to the industrial/business ecosystems that define the internal and external environment of companies, the concept of market and target identification provide organizations with a clear advantage if done efficiently. Within this entry, we will explore the notion of market segmentation, while moving forward, we will accompany my understanding of the concept above, with the framework of perceptual mapping, supported by theory and its practical implementation on real life cases. Ultimately, market segmentation focuses upon dividing a consistently evolving market of potential customers, into clarity-defined segments. These profound divisions are formed based on unique attributes that define said segmentation, on an average level. Such attributes range from certain criteria in regards to their wants as well as characteristics that influence their product needs. Hence, the formulation of such divisions a...

Diving deeper within the concept of analyzing consumer markets in addition to business markets and their respective ecosystems, within this blog entry i will be exploring one of the Market Segmentation models, specifically the framework of LOHAS (Lifestyle of Health and Sustainability). By focusing upon this model, enterprises attain a better understanding in regards to the evident sustainable economy, sequence of healthy lifestyle decision making in addition to ecological lifestyles, alternative health care as well as personal development segmentation of their audience. The niche market of lifestyle of health and sustainability is ultimately taking up more than 25% of the current customer population, generating a whooping 290 billion dollars in sales (Ethos, 2017 ). In a nutshell, this segmentation is deemed as a perception oriented, attitude and behavior lifestyle paving societal group in which, their emphasize is upon the development of purchases and lifestyle oriented decision maki...

 With the passing of time and the evident developments met within our society, as well as technology, we observe a consistent wave of new wants and needs originating from a global customer base. Essentially, these profound wants and needs, are oriented around value, satisfaction as well as loyalty; concepts which derive from notions such as globalization and the apparent effect of personalization. The primary two main subjects which I will be exploring today, is the concept of value analysis as well as customer - product profitability analysis; two tools, that aim to provide organizations with the necessary information, in order to provide the best available quality of their products as well as services. Being involved within the environment of a competitive industry, the concept of customer value can evidently provide you the necessary information in order to set up and imbue your marketing management plan with value. By identifying the attributes that are important to the custome...

While the purpose of this assignment is to reflect upon the concepts and notions which were absorbed during the class, this specific posting, will showcase my experience as well as the receiving which I encountered during my talk about KAMK.GG. "Dear Diary..." KAMK.GG Is a student owned organization that primarily aims to connect the Esports scene found in Kajaani, with the rest of the world. Previously known as KAJAK Esports, KAMK.GG has gone over ups and downs, leading us to this evident moment, with over 450 Followers on Twitter, as well as, 250 followers on Instagram, providing us with a consistent flow of impressions. Essentially, KAMK.GG has developed their own unique competitive rosters, competing in numerous, vital, Esports titles, however, the range of responsibility does not end there, as under the KAMK.GG brand provides Esports Bootcamps, Venue rentals, League development and most importantly, Esports tournaments and events. Now, despite the evident success of KAMK...

A factor that defines the efficiency of marketing and promotional activities, is the quality as well as volume of information that fuel the development process of the endeavors above. Ultimately, gathering information and scanning the environment of a respective competitive industry is considered to be the primary sequence of steps in terms to offerings development.  To assist with the generalized volume of activities that take place prior to the development stage of any business, is the concept of Marketing Information Systems (MIS). In a simplistic, yet accurate definition,  the Marketing Information Systems refers to an organized collective analysis which interprets, stores and segments market information, from either the internal or external ecosystem of an organization or industry. This information is consistently fueled to marketers to a regularly defined and consistent basis, equipping them with accurate and timely-defined statistics and analytics. To further address th...